Eyeing for a bigger share of the market? Sadly, most marketing strategies demand big budget while making it difficult for a small business to stand out. The tight budget and limited time make it hard for the young startups to compete with the corporate giants.
With the changing consumer behavior and marketing trends, establishing a brand is more challenging than ever. However, with a little planning and new subtle practice, you will be able to grow your bottom line. Here are some best marketing tips that will lead to the path of your small business to success.
Convey Your Brand’s Story
Everyone knows Steve Jobs began Apple computers from his home garage and Jack Ma, the founder of Ali Baba, was rejected from Harvard 10 times. So, what’s your brand story?
Thousands of businesses are there that offer the same services as you. So how will you distinguish yourself from the crowd? One of the best ways to do this is by telling the story behind your brand.
Customers are more likely to be loyal to the brand that inspires confidence. Let them know how the idea triggered in your mind and what sparked your interest and what issue you intend to solve.
Offer Over-The-Top Customer Experience
Now consumers have more choices than ever. So, if you choose to compete on price, it can be a race to the bottom as there will always be someone who offers a lower cost than you. Here the trick of
Treating customers like royalty will work. As per the Temkin Group: loyal consumers are 5 times more likely to return, repurchase, and forgive and 7 times more likely to try a new offering, and 4 times more likely to refer. Building loyal customers are hard work, but it pays off.
Go For Video Reviews
The new generation is tickled more by video than text. Also, people prefer to do research and read reviews before purchasing anything. So, you can use this fact to your advantage by publishing video reviews. Reviews have more impact than direct online adverts.
Make explanatory videos about the product or services you offer and try to make it fun and informative. You can even get an influencer to spread the word about your business if it aligns with your budget. This way, you can increase the footfall to your business this 2018.
Provide Free Samples of Your Products
Giving out free sample or trial can work wonder for the small businesses. Although it is not possible with some stuff like furniture or large electric appliance, other things like fabric can be given as a sample.
Similarly, a service provider can offer a trial to customer and clients to let them experience how beneficial it could be to their lives or business.
Get Into Live Streaming
In this tech-laden era, people live in the cloud. Most of the consumers have an affinity for interactive videos and live streaming can help you reach that audience. You can start with a Facebook video, and you will see the reactions instantly in the form of emoji hovering on the screen.
Successful businesses are increasingly adopting live streaming to interact with their target audience and showcase products. You can take it up a notch with teasers, special events, limited offers, office tours etc. Also, don’t constraint your marketing medium to a single channel to explore many platforms like Instagram, YouTube and others to amplify your brand with the potential of live video.
Create Content That Add Value
Nothing drives more traffic and revenue to a business than the company blog. The biggest mistake done by small businesses is they just focus on selling the product instead of helping the customer.
Create content that provides some value to the readers. Also, don’t set unrealistic goals and don’t give up too early. Remember, marketing business is a long-term commitment that comes with a huge payoff.
Lastly, seek advice from some SEO experts to get found and outrank the competition.