Successful Marketing Tips for SMBs to Follow in 2018

Eyeing for a bigger share of the market? Sadly, most marketing strategies demand big budget while making it difficult for a small business to stand out. The tight budget and limited time make it hard for the young startups to compete with the corporate giants.

With the changing consumer behavior and marketing trends, establishing a brand is more challenging than ever. However, with a little planning and new subtle practice, you will be able to grow your bottom line.  Here are some best marketing tips that will lead to the path of your small business to success.

Convey Your Brand’s Story

Branding Tips

Everyone knows Steve Jobs began Apple computers from his home garage and Jack Ma, the founder of Ali Baba, was rejected from Harvard 10 times. So, what’s your brand story?

Thousands of businesses are there that offer the same services as you.  So how will you distinguish yourself from the crowd? One of the best ways to do this is by telling the story behind your brand.

Customers are more likely to be loyal to the brand that inspires confidence.  Let them know how the idea triggered in your mind and what sparked your interest and what issue you intend to solve.

Offer Over-The-Top Customer Experience

Now consumers have more choices than ever. So, if you choose to compete on price, it can be a race to the bottom as there will always be someone who offers a lower cost than you. Here the trick of

Treating customers like royalty will work. As per the Temkin Group: loyal consumers are 5 times more likely to return, repurchase, and forgive and 7 times more likely to try a new offering, and 4 times more likely to refer. Building loyal customers are hard work, but it pays off.

Go For Video Reviews

The new generation is tickled more by video than text. Also, people prefer to do research and read reviews before purchasing anything. So, you can use this fact to your advantage by publishing video reviews. Reviews have more impact than direct online adverts.

Make explanatory videos about the product or services you offer and try to make it fun and informative.  You can even get an influencer to spread the word about your business if it aligns with your budget.  This way, you can increase the footfall to your business this 2018.

Provide Free Samples of Your Products

Giving out free sample or trial can work wonder for the small businesses.  Although it is not possible with some stuff like furniture or large electric appliance, other things like fabric can be given as a sample.

Similarly, a service provider can offer a trial to customer and clients to let them experience how beneficial it could be to their lives or business.

Get Into Live Streaming

In this tech-laden era, people live in the cloud.  Most of the consumers have an affinity for interactive videos and live streaming can help you reach that audience. You can start with a Facebook video, and you will see the reactions instantly in the form of emoji hovering on the screen.

Successful businesses are increasingly adopting live streaming to interact with their target audience and showcase products. You can take it up a notch with teasers, special events, limited offers, office tours etc. Also, don’t constraint your marketing medium to a single channel to explore many platforms like Instagram, YouTube and others to amplify your brand with the potential of live video.

Create Content That Add Value

Nothing drives more traffic and revenue to a business than the company blog. The biggest mistake done by small businesses is they just focus on selling the product instead of helping the customer.

Create content that provides some value to the readers. Also, don’t set unrealistic goals and don’t give up too early.  Remember, marketing business is a long-term commitment that comes with a huge payoff.

Lastly, seek advice from some SEO experts to get found and outrank the competition.

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Why Is It Good to Invest in Bitcoin

Technology innovated a lot of things in our life. From the ways we get to work, to how we can keep up with other people via social media. Because of how rampant the growth is and our consumption of technology, it’s no surprise that there has been a lot of changes in the core of our community. One of these has to be how we use money. Money is a fundamental item used to purchase goods and services. We need money to be able to cater to our needs and to assimilate certain items into our lives. However, money can be tricky when you go from one place to another. With so many variations of the currencies across the world, our value of money can increase or decrease through time.

In order to circumvent this, cryptocurrencies were created. In particular, Bitcoin is the coin that has gained a lot of spotlight recently. Bitcoin is a digital currency created to help avoid the consistent changes in currencies wherever you go. By going through the barriers of your local currency, you can go to any place with the same amount of money in your pocket.

Bitcoin can be mined but it takes quite a lot of patience, time and even capital just to get the right setup. Thus, we will look into how to properly invest into Bitcoin:

  • Much like any investment set a specific goal. If you’re a little skeptical, try to start out small. Bitcoin works much like how stocks do though it has its own leverage compared to stocks which are tied to certain companies or services.
  • Remember that Bitcoin is like a balloon; it can rise exponentially and drop in that fashion. Be familiar of trends. If you notice the value steadily rising, it’s bound to shoot up but that can also mean it can flunk in a few days.

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10 Tips for Self Marketing and Self Promotion

When running a company or offering contracting services, one must know how to market their ideas. To most people, this is a difficult task. Fortunately, an entrepreneur or independent worker can promote his or her ideas with ease. Here are ten tips for self-marketing and self-promotion.

Website: One must create a website that showcases their skills and ideas. With this step, one can connect with interested people all over the world. At the same time, an entrepreneur should have an e-mail address attached to the website URL. Ideally, one would buy a domain name that matches their first and last name.

Business CardVideo: People love to watch videos on YouTube. When looking to market an idea, one should take advantage of this by making a compelling marketing video. If this task is difficult, an individual can outsource the project to a professional.

Business card: A person who wants to hand out information on the fly must have a business card. It can be as simple as a card with one’s e-mail address, telephone number and website address. Remember, people still love this old-school method to exchange contact information.

Toll free number: When giving out a business card, one can make an impact when having a toll-free number. Furthermore, potential customers are likely to call an toll free number as it costs them nothing. The next best thing to a toll free number is a local number, many virtual office services can provide you with a dedicated phone number for your business anlong with many other features click here for more information.

Blog: One should make weekly blog posts on their website. When posting often, an entrepreneur can market his or her ideas to excited followers. This is a great method for someone who wants to gain attention without spending money.

Social media: When having social media accounts, one can communicate with potential clients. Of course, a user must post relevant and interesting ideas on his or her pages. When doing so, followers will feel compelled to respond or share the information with friends.

Guest blogging: An expert in a field should offer to make guest posts. When writing relevant and intriguing information, an individual can create plenty of interest in their products or ideas.

Link exchanges: With this step, one can build a long-term marketing plan. Ideally, one should contact other businesses or people to trade a link to their website. This will help an individual climb in the SEO ranks and gain more visitors.

Book: An expert should write and distribute an e-book. When creating a book on an interesting subject, one can gain plenty of excited followers. One should not be intimidated by the step since most people can write a book when they put their mind to it.

When starting out, a confident independent contractor should give away their product or service. When doing so, one can gain a long-term customer. Remember, when giving away services, make sure it is to interested parties. In the end, a professional who has confidence in his or her work will have no problem working for free to get started.

Marketing is difficult and time-consuming. Fortunately, when following these easy tips, a person can gain followers in his or her product.

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Things To Consider Before Purchasing A Stock

The financial and corporate industry can be very dynamic that things can change in just a short time. If you are planning to make a purchase, make sure that you have done the following:

  • News: It is important that you are updated with the latest news and announcements related to the stocks that you are planning to buy. Websites like MSN Money, Yahoo Finance or similar stock market exchange related websites are good sources of such information. Make sure that you know the latest about the company involved.
  • Average Daily Traded Volume: This is another factor which you should check before you make any purchases. This will tell you how much interest the stock that you are planning to purchase gains on a daily average basis. The reason you have to check on this is because you have to make sure that the stocks you plan to buy are traded positively on a regular basis.

Purchasing A Stock

  • Number of Sellers and Buyers: If the stock has a low number of sellers then that is a red flag. It indicates it is not traded much and you may not get a chance to buy these kinds of stocks. On the other hand, if the number of buyers is very low for this stock that you plan to buy, and then chances are that by the time that you decide to sell it in the future, you may have a hard time selling it.

Always make sure that you have gathered all information regarding the stock that you plan to buy.

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How To Reduce Employee Expense Claims

When economic times are tough, businesses need to plan carefully to increase their income and reduce their outgoings; looking for effective solutions that will make a real contribution to the bottom line is essential. One area that is frequently overlooked is claims for expenses by employees, and without effective control these can add a very large burden to company expenditure.

There are some simple rules that all businesses should follow or implement so that money on expenses can be saved, but in a fair and transparent way so that employees can be confident they are being treated and reimbursed properly.

Employee Savings and Expenses

Put an expenses policy in place

Many small businesses in particular do not have an expert on pay and expenses in-house, and consequently may be unaware of some of the legitimate expenses that employees can claim. They may also be unsure as to what the tax office deems as illegitimate items, so taking some time to put together an expenses policy that is clear and unambiguous will help both employees and human resources managers to get it right.

Train the managers

Anyone who has to deal with and pass employee expense claims should be trained to understand what is and is not allowable. A YouGov survey in 2010 showed that over 75% of employees stated their employer had never rejected or questioned an expenses claim. Trained managers are much more likely to spot either a fraudulent claim or one where expenses items claimed cannot be justified under company policy. Putting the right support mechanisms in place will help to control the expenses bill.

Pay expense claims promptly

Disaffected employees who have to wait a long time for their expense claim to be paid are more likely to try to add things into their expenses or inflate a claim. Fiddling expenses can sometimes appear to be justified if employees are very unhappy, despite the fact it is a crime, so having an efficient system of policies, checks and balances to speed things up will make for a more contented workforce.

Look for ways to streamline systems

Dealing with expense claims can be time-consuming.  It is an administrative task essential for running a business but it does take employees’ time away from other business functions that make money. If staff input makes a significant saving then it is probably worthwhile, but there are now software management tools that can assist with the job. These types of solutions can be implemented with cloud technology, making significant time and cost savings.

Employing contractors

Contractors also need to be fully aware of company policy in relation to expense claims. If the company is employing contractors directly, their claims will have to go through the system, but many contractors or freelance workers choose to use an umbrella company to employ them and process their tax, NIC and expenses information. The advantage of using a firm like is that the employer draws up an agreement with that company in relation to what a contractor can and cannot claim for, and the umbrella company will deal with all the paperwork. This takes another burden off the administration side of a business.

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Why You Should Talk to a Financial Planner

Almost everyone can enjoy the benefits of consulting a financial planner. The services that they provide are individually tailored to suit your needs, and offer strategies to ensure your long term financial security. If you’re still not sure how you might benefit from their expertise, here are a few of the top reasons why you should talk to a financial planner.

Financial Planner and Savings

Budgeting Assistance
Knowing how to plan the best budget isn’t easy, and this is where a quality financial planner comes in. They can assess your situation and work with you to create a budget which will allow you to maximise your savings and make the most from your money. Many people simply underestimate just how vital it is to have a good budget, however with the advice of your financial planner, you will soon see the results for yourself.

Debt Reduction
When you’re concerned about your level of debt, a financial planner is just what you need. Aside from helping you with a budget, they will be able to give you strategies on how to reduce your debts sooner. Consolidating is a great way to bundle all of your debt into one simple loan, and a financial planner can advise you on whether this is the best option for your needs.

Asset Protection
It can be very daunting and emotionally stressful when you know that your creditors could take your possessions away from you, however a financial planner can assist you to retain what you own and protect it from being seized or repossessed. Sometimes it will be advisable to sell off some of your assets to pay your creditors, and a planner will be able to help you decide what you can keep and what you may have to part with.

Wealth Accumulation
In addition to helping you through any financial difficulties, a professional planner offers a range of strategies to help you get on track with your savings. Wealth accumulation is an essential part of any successful financial plan, and gives you what you need to stay in control for the long term.

It’s not easy finding quality financial advice that you can trust, however the team at Australian Debt Reduction have years of experience in helping everyday people achieve their financial goals. Don’t settle for second best, contact Australian Debt Reduction and see why they continue to be one of the leading providers of debt solutions and quality financial services across the nation.

A professional planner can assist you in every aspect of your finances, from focusing on a strong budget to reducing your debt and kicking off a successful savings strategy. The benefit of these services is that they are assessed on a case by case basis, ensuring that you always get the very best in personalised financial advice for your situation. Investing in financial planning is a decision that reaps many rewards over the years to come, and ensures that you are well on your way to enjoying a secure and sustainable financial future.

About the Author
Kelly is a personal finance enthusiast from QLD, Australia who loves to blog about everything money related.

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3 Tips for Paying Off Your Student Loans Sooner

Throughout your years as a student, you inevitably end up with a significant amount of debt. Whether it’s a car loan, student credit card, tuition fees or a combination of everything, student loans can become a real liability if you don’t get on top of them as soon as possible.

Student Loan

Here are 3 important tips to help you pay off your student loans sooner.

Understand Your Budget
The true foundation of any good financial plan is your budget. With a clear and solid budget, you will know exactly how your money can be best used to reduce your student loans. By creating a clear savings plan, you can start directing as much of your income as possible towards your repayments. The more you contribute over the minimum amount, the less interest you will pay and the sooner your loans with be paid off for good.

Consider Consolidation
Most students struggle with their debt simply because they have a range of loans that are all on different levels of interest, with different terms and varying repayment dates. It’s easy to lose track of a due date and end up with a damaged credit rating, which can have serious adverse effects on your financial life. By consulting a professional debt solutions specialist such as Fox Symes, you can explore the option of getting a consolidation loan to simplify your finances. A debt consolidation loan will combine all of your unsecured debt into one figure, allowing you to work with one simple monthly payment and a reasonable rate of interest.

An agency such as Fox Symes can also assist with a range of other services, including budgeting assistance and negotiating with your creditors if you’re currently struggling to meet your repayments. Access all of their service information, financial tips and an array of customer success stories on their website, and see why thousands of Australians trust Fox Symes to help them eradicate their debt.

Start Today
Taking definitive action to reduce your debt is something that should be your absolute first priority. Make sure you don’t fall into the trap of putting off your repayments for as long as possible, as you will end up paying thousands of dollars in unnecessary interest. Reducing your debt isn’t easy, but with a bit of dedication and budgeting, you will be well on your way to financial stability sooner than you might think.

There’s nothing more satisfying than the knowledge that you have paid off your student loans and are now debt free. Get started today with these top tips, and remember to seek professional advice for the quickest and easiest ways to get on top of your debt. Fox Symes provide a quality service which caters for all types of situations, and have become one of Australia’s most trusted debt solutions specialists. With a bit of extra help, you will find it easy to start paying off your student loans and enjoying the freedom of being financially secure at last.

– Written by Emma Davies

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3 Modern Ways to Manage Your Finances

Manage Your Personal Finance

While the modern world has introduced a lot of financial headaches to most of us, it’s also offered us a lot of tools to deal with our personal budgets and financial situations. There are many financial tools available to us now that many are not aware of and that may make many of our lives easier and less stressful.

One of the primary new financial tools are the role of debt consolidators. Debt consolidators are not debt settlement companies or lending companies, which are often expensive and sometimes even harmful to client’s overall credit health. Rather, debt consolidator companies work with creditors to create one low monthly payment for those who have already found themselves in debt. The debt is not settled, but it is consolidated under a far lower percentage rate than would otherwise be available. Debt consolidators make it easy for clients to reboot their lives and start fresh within a matter of a few years.

Payday loans are also becoming extremely popular, and they are not the same type of loans that had a bad impression in the past. These loans are now available fast and online, making them as easy to find as a quick search for Arizona payday loans. The loan process is usually almost instantaneous, requiring only an online form and sometimes a followup phone call. The funds are usually direct deposited into a bank account or mailed via check, and then the repayment is usually automatically deducted from a bank account on an agreed upon date. These loans make it easy for people to avoid missing important payments, late fees, and utility disconnection.

Online financial management is also changing the landscape of personal budgeting. Services such as Mint and Manilla connect to the user’s bank accounts, credit accounts, and bills, giving them a one-stop shop to manage all their personal finances. This makes budgeting the household easier than ever, as transactions are automatically uploaded and email and text alerts can be sent when the monthly budget is being met or exceeded. These services also help with paying bills on time to avoid late fees, and can even help you plan your retirement.

While there are a lot of tools out there today to plan your financial needs, the most important thing of all is in attitude. As long as someone is diligent and conscientious about their finances it will be easy to stay in control and constantly improve. Even if someone feels as though they are cornered by their current financial situation, a little research and knowledge will usually show new ways to approach and resolve debt.

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Maximise Your Chances Of Getting A Fast Cash Loan

Getting a fast cash loan is often fairly easy because the lenders rarely check your credit score. At the same time, there are many people that are denied for one reason or another. This article will show you how to maximise the chances of you being approved for a fast cash loan.

Research and Compare
Most people that are looking for a fast cash loan are fairly desperate for money. This means that they will submit multiple applications within a few hours to see which establishments will give them money. This hurts your chances of being approved, and it will be reflected on your credit report. If you submit many applications, then this shows lenders and creditors that you are desperate for money.

It’s much better to research several lenders before submitting an application. Find out what their underwriting guidelines are and how much they will charge you for the loan. You should only submit one application a day until someone approves you.

Don’t Skip Fields
Lenders typically require you to fill out long forms that can be boring and tedious. Many of these forms have optional fields that you might want to skip so that you can quickly submit the application. It’s a much better idea to completely fill out the form. This ensures that the lender knows everything about you, and it will increase your chances of being approved for a loan.

Improve your Credit Score
This might seem a little odd for a fast cash loan since you probably need money right now, but it’s a good idea to improve your credit score. Most lenders will consider your credit score even if they say that they don’t. A good credit score shows that you are reliable with money, and the lender will be more willing to give you a loan.

You can easily improve your credit score by paying loans and debts on time, having at least 50 precent of your credit available and by checking your credit report for any errors. Improving your credit score often takes a long time, but it’s very beneficial.

Have Supporting Documents
The majority of lenders need supporting documents for various reasons. They will often ask for identification to ensure that you are who you say you are, and they will ask for a paycheque or other documentation proving that you work. Most of these lenders expect to be paid within a week or two, and they want to ensure that you have a job so that you can quickly pay your debt.

If you have the documents ready to scan or fax, then it will improve your chances of being approved. If it takes you a long time to procure these documents, then lenders might get suspicious.

Obtaining a fast cash loan is often fairly easy, but you might be denied if you are too harried when looking for a loan. If you submit the minimum number of applications, completely fill out the form and have your documents ready, then you should be approved without any problems.

Author Bio: With a strong passion for finance, Gregory prides himself in making sure his clients get approved for instant cash loans Sydney . His experience spans a multitude of topics, all finance related.

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